See the world through your baby’s eyes.

Pretty blurry, huh? That’s why products with high-contrast patterns and graphics are so important.

newborn, 3 months, 6 months

Why all the
black and white?

When basically everything else is foggy, high-contrast patterns and images stand out. Black and white contrasts register powerfully on baby’s retinas and send the strongest visual signals to baby’s brain.

Bold New World™ Playmat

Surround your baby with black, white and bright designs to:

Encourage vision

Encourage vision development

Black, white and bright designs help develop baby’s eye tracking skills, which can encourage her to understand where objects are in space as well as object permanence.

Facilitate attention

Facilitate attention span

High-contrast imagery has been proven to increase baby’s time spent looking at her environment.

Inspire Curiosity

Inspire curiosity

Your little one will want to discover more about the objects she can really see—and she’ll activate all of her senses to gather information.