BURBANK, CA (November, 2010) – Baby
Einstein, an award-winning leader of infant products, today unveils Baby
Einstein Discovery Kits, an innovative new interactive experience to
help parents introduce babies to the beautiful music, nature and animals for which
the company's products are known. The first six
Discovery Kits in the
new collection each feature a DVD, a music CD and a picture book or Discovery Cards,
and with each element complementing the others, the new kits give parents another
way to interact with their babies.
"The Discovery Kits resulted from our ongoing discussions with parents who loved
the concept of a single product that offered a variety of different ways to interact
with their babies," noted Susan McLain, vice president and general manager, The
Baby Einstein Company. "We're thrilled to offer this unique new experience for parent
and child to share as they go through their busy days together."
Representing a new path for the company as Baby Einstein continues to
listen to and evolve with today's parents, the Baby Einstein DVDs will now
only be available at retail as part of the Baby Einstein Discovery Kits.
The new Discovery Kits encourage parents to take what they and their little one
have seen on screen, in the
baby book or on the Discovery Cards, or listened to on the CD and apply it to
baby's everyday life. They were created to grow with babies and are organized
in a way that offers three distinct levels of discovery:
Level 1: Experience
- Baby Beethoven™ Discovery Kit includes a DVD, Book, Music
CD and Parents' Guide.
Parent and child will listen to the joyous sounds and cherished works of
Beethoven. See how music celebrates the sounds of different instruments. Together,
they will experience a world of enchanting sights and sounds and make new discoveries
with
Baby Beethoven.
- Baby Mozart™ Discovery Kit includes a DVD, Book, Music
CD and Parents' Guide.
Parent and child will discover the joy of classical music together and listen
to Mozart's popular works – including "Twinkle, Twinkle Little Star" – delightfully
reorchestrated for little ears. They'll look at real-life images and enchanting
puppet shows bringing a symphony of sights and sounds together as they share
new discoveries with
Baby Mozart.
Level 2: Explore
- Wild Animal Safari Discovery Kit includes a DVD, Discovery
Cards, Music CD and Parents' Guide.
Parents can take their little explorer on an exotic musical expedition to
meet wild animals from across the globe. Together, they'll journey to
the jungle, savanna, desert and forest on a wild, wonderful voyage of discovery
with
Wild Animal Safari.
- Animals Around Me Discovery Kit includes a DVD, Discovery
Cards, Music CD and Parents' Guide.
Parent and child set off on a fun-filled "field trip" to discover animals
found at the park, on the farm, and in their own backyard – whether furry or
feathered, winged or wiggly, bumpy or cuddly, they'll explore the
Animals Around Me.
Level 3: Expression
- World of Colors Discovery Kit includes a DVD, Book, Music
CD and Parents' Guide.
Parent and child share a rainbow of sights and sounds and discover the wonders
of color together! They'll join puppet host "Vincent Van Goat" as he creates
six Van Gogh masterpieces exploring red, green, blue, yellow, orange and purple
with
World of Colors.
- World of Words Discovery Kit includes a DVD, Book, Music
CD and Parents' Guide.
Parent and child join playful puppet host Bard the Dragon on an exciting
adventure using everyday words, such as flower, cat, and moon, plus beautiful
scenery from nature with
World of Words.
The first six Discovery Kits are available for purchase November 23, 2010 and
three additional Discovery Kits will be available in early 2011. The Baby Einstein
Discovery Kits have a U.S. suggested retail price of $19.99 and a suggested
retail price in Canada of $24.99 CAD.
About The Baby Einstein Company
The Baby Einstein Company, LLC, is the award-winning creator of the infant media
category. The company is known for its best-selling Baby Einstein brand
of DVDs, books, music CDs and toys specifically designed for babies and toddlers.
Baby Einstein products bring the arts and humanities to parents and babies
through real-world images, music re-orchestrated for little ears and delightful
puppet shows. Headquartered in Burbank, CA, The Baby Einstein Company is a
subsidiary of The Walt Disney Company. For more information, visit the
Baby Einstein website.
© The
Baby Einstein Company, LLC. All Rights Reserved. Baby Einstein, Baby Mozart
and Baby Beethoven are trademarks of The Baby Einstein Company, LLC.
EINSTEIN is a trademark of The Hebrew University of Jerusalem.