For the past three years, I've had the opportunity to consult on infant program development with the Baby Einstein Company. It's been very rewarding to work with a team that really adores infants and is committed to quality. I saw first-hand how the quality standard was set by the early work and creativity of Bill and Julie Clark, the company founders, as we worked together on the new Baby Einstein Discovery Kits.
In addition to quality, the Baby Einstein team is also committed to being in sync with the needs and demands of your lifestyle and being connected to the fast growing body of knowledge on infants and media content. These three priorities -- quality, parent's needs, and a knowledge base -- come together so that Baby Einstein can evolve in ways that will support you and your baby's development.
"...we all feel the stakes are high when it comes to our babies."
My work with Baby Einstein falls into these same three priority categories. Because of my knowledge base in child development, I "translate" the research on infant media into practical language. I spend a fair amount of time keeping up to date with the knowledge base that is being produced by the leading scholars in the country. And that means I am communicating with the scientific community so we know and you know that Baby Einstein can rely on the latest and best knowledge out there in developing content.
A lot of controversy has floated around infant media during the past three years, but there is no clear path to connect exposure to screen media to harm in children. When you separate the negative headlines from the actual findings many studies are often not specific to Baby Einstein or even infant media and if anything, watching screen media has been neutral in its effect.
If you're a new mom, there's nothing so totally encompassing of your energy and emotions than parenthood. For most of us, being mom isn't a role or a function; it's an identity. And whether you're obsessed with perfection, or more relaxed about how you manage your days, we all feel the stakes are high when it comes to our babies. We worry whatever we do might make a difference later on. Every day that I put my thoughts to work for Baby Einstein, I'm also thinking about my children and their babies and creating something delightful for their day. For all my training and professional experience, it's always the kids that keep me grounded in your reality.