How The Baby Einstein Company Was Conceived

Over a decade ago, Baby Einstein was founded by Julie Clark, a mom who wanted to share her love of the arts and humanities with her baby. Her intent was to create products that offered interactive experiences for her and her daughter to discover the world together.

While Baby Einstein has grown over the years, this same intent is at the heart of everything that we do. All of our products are designed to encourage discovery and inspire new ways for parents and little ones to share meaningful time together.

Baby Einstein offers a wide range of developmental and entertainment products for babies and toddlers. What makes Baby Einstein products unlike any other is that they are created from a baby's point-of-view and incorporate a unique combination of real world objects, music, art, animals and nature - providing you with a fun way to introduce your baby to the big, beautiful new world around him.

The Baby Einstein Company is a world leader in developmental and entertainment products for babies and toddlers. Baby Einstein introduces babies to the world around them by using real-world objects, music, art, poetry, animals and nature in playful, enriching ways.